Turning Pet Compliance into Portfolio Performance

Protecting Assets in a Changing Pet Landscape

For multifamily operators, every operational decision has a direct impact on asset performance. Pet policies are no exception. As renter demand for pet-friendly housing continues to grow, communities must balance resident experience with responsible risk management. Without consistent documentation and compliance processes, operators can face challenges including unauthorized pets, inaccurate resident information, missed revenue opportunities, and increased liability exposure.

For one Asset Manager overseeing multifamily portfolio for a national residential asset management company with 100+ communities / 20k+ units, those risks are not theoretical. They are part of the day-to-day responsibility of protecting properties and making informed business decisions.

While some communities within the portfolio were already using PetScreening, adoption was not yet consistent across every property.

After reviewing the portfolio and identifying opportunities to standardize the process, the Asset Manager worked with his team to expand PetScreening across all communities.

"Lori [PetScreening Director of Asset Owner Solutions] pointed out that we weren’t using PetScreening across every property. We sat down for about 30 minutes, reviewed all of the properties that were currently using it, and after NAA last year, I went back to Nashville and made sure every property rolled it out."

The objective was simple. Create a consistent approach to pet compliance across the entire portfolio.

“Everything today is data driven, and in order to make good decisions, you need the data to back those decisions. PetScreening provides that.”

The Challenge

The company lacked standardization of pet-related processes across their portfolio and faced several challenges impacting risk, visibility, and revenue.

• Inconsistent Processes
  Pet compliance practices varied across the portfolio, leading to inconsistent documentation.
• Limited Visibility
  Ownership lacked a centralized view of pet information across communities.
• Liability Exposure
  Incomplete or inaccurate pet records made it difficult to manage pet-related legal claims.
• Uncaptured Revenue
  Undocumented pets resulted in missed ancillary revenue opportunities.

The Solution

PetScreening gave the company the tools, visibility, and support needed to manage pet compliance more effectively.

• Portfolio-Wide Standardization
  Expanded PetScreening across all 100+ communities, creating a consistent process for managing pets and assistance animals.
• Centralized Documentation
  Established a single source of truth for pet profiles and assistance animal records, making resident information easy to access and verify.
• Ownership-Level Reporting
  Leveraged portfolio-wide compliance reports and dashboards to monitor pet profile completion, identify revenue opportunities, and measure performance across communities.
• Undocumented Pet Detection
  Used integrations with property management systems to identify suspected undocumented pets, missing pet rent, and other opportunities to recover ancillary pet-related revenue.

The Results

Within the first year of portfolio-wide implementation, the company realized significant operational and financial gains. From recovering missed pet-related revenue to identifying undocumented pets, PetScreening delivered measurable value.

141 Undisclosed Pets Detected

179 Units with Missing Pet Rent Detected

623 Residents Converted from No Pet or Assistance Animal to Household Pet

$513,975 Recaptured Pet-Related Revenue in 1-Year

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What could better pet visibility mean for your portfolio?

See how PetScreening can help you standardize pet policies, identify missed revenue, and make more informed decisions across your communities.‍

Schedule a Portfolio Review