Data has never been so accessible and actionable. Yet, many property managers continue to rely on gut feelings to drive decisions as opposed to utilizing these valuable metrics.
Part of the challenge is that many managers don’t know that this data exists. And while their instincts might have some merit in many instances, data can enhance those insights and help drive more solid, accurate decisions that genuinely move the needle.
The PropTech revolution has made it easier for housing providers to make data-driven decisions based on rental payment history and credit worthiness. It has allowed them to precisely track the steps of the renter journey and monitor the use and performance of various smart-home and building features. For the most part, data now exists to augment any property management process—and that includes managing and tracking pets and assistance animals.
The Assistance Animals in Housing Report, for instance, contains several metrics that can assist property managers in one of the most challenging pet-related processes—reasonable accommodation requests for assistance animals. The process for reviewing these requests has been established on a federal level by Fair Housing and HUD guidelines, but gaining knowledge of what to expect from requesting parties can help managers set pet and animal policies on a more local level within their communities.
Some of the key insights from the report, which is based on a subset of the over 31,000 nationwide accommodation requests submitted to PetScreening from April 2017 to June 2020, include:
While some property managers have elected to outsource their accommodation request processes so they don’t have to handle them internally, these metrics offer a glimpse into what they can expect when receiving them. It can set the groundwork for developing comprehensive policies that meet the needs of the community’s pet and animal population.
Like virtually everything else in the property management world, relevant data pertaining to pets is everywhere. Property managers can quickly research how pet ownership has risen during the pandemic, the propensity of pet popularity, and data-supported benefits of reducing restrictions such as breed and weight.
The key is to locate the data and leverage it to improve your onsite processes.